Amazon Case Study #1: Introduction to Amazon FBA

Today is a very exciting day; my first product is officially online! I am going to walk you through the process I took to get to this point one post at a time, and then continue updating as my business progresses! I will give you all the details including all the financial figures.

Why am I doing this case study?

There are a lot of very expensive courses out there but all the information is available if you really dig, and I have! I want to show you how you can get started selling on Amazon for FREE and there is no catch! I would love to have people join along with me and for us to all succeed. The main reason I started this blog is so that I could help other people with a dream of having the financial freedom to stay home with their children achieve that dream.

Another reason is because a lot of the material that’s available is out of date. A lot has changed over the past few years and if you’re starting now, I want you to have an accurate guide.

Why Amazon?

Quite simply because I think it’s a great place to start! I don’t think Amazon is the best place to be for a business long-term. To quote the blogger Amy Lynn Andrews, don’t build your house on borrowed land- I think it’s always best to have your main business be on its own website. However, leveraging Amazon’s amazing network of warehouses, customer service, and visibility is a great way to get started in selling online! It’s a very exciting way to learn about the world of eCommerce and you can later transfer much of the knowledge to your own independent eCommerce website. That’s my plan!

Amazon is also perfect for the person who doesn’t want to be married to his or her business. You will get out what you put in, but it makes a great “side hustle” and you can even sell the business once it’s proven to be profitable! People often sell their established Amazon business for many times its annual revenue.

Is Amazon Saturated?

I don’t want to lie to you. Getting into Amazon is not as easy as it used to be and it’s only getting more difficult as a new seller. However, nothing is impossible, and the way I see it when it’s difficult for you it’s difficult for your competitors too! If you’ve got a competitive spirit and perseverance you can do it. Here are three general tips from what I see as ways to be successful:

  1. Make your product different: The reviews on Amazon are a goldmine. Once you’ve found a product, look at the negative reviews on your competitors’ products. What can you improve? A good manufacturer will be happy to modify your product to your heart’s content.
  2. Add value: if the competition is selling glass straws, why not sell glass straws with a free cleaner? Can you double the size of the pack for the same price? Can you use a higher-quality material in your product, one that lasts longer, or one that’s hypoallergenic? Think about what you would want as a consumer, scour the reviews for things other people would consider to add value, and try to incorporate that into what you’re offering.
  3. Work hard: a few years ago you could probably slap a sub-par listing on Amazon and do okay. A lot of the material written online was written in 2015 or earlier and it is not the same market anymore. Nowadays you need to optimize your listing to compete. You will need to put in the time and do the research. I will show you how!

Next time I will discuss how to choose a good product and what your next steps should be!

Stay ambitious,

Kelin

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